Social media campaign | concept and content development
Role: Director Campaign and Communication
February had always been a special month for Glossybox. The Love Edition was not only part of the monthly subscription, but could also be bought outside of the subscription. Therefore subscribers and all beauty lovers and users should be addressed with this special edition.
Create a campaign around the beauty box for the Valentines Day that stands out from other box campaigns before.
Leading the interdisciplinary team of designers, writers, social media, PR and influencer relation experts and coming up with a creative idea for the campaign combining on- and offline activities.
For the first time in the history of the brand, I decided on a purely graphic campaign. The story of how two best friends celebrate the day of love with the box were told in an outlined story board where we integrated photos of the box and products. These visuals were used on instagram, the online magazine, Pinterest and Facebook.
In addition, we created blogger events in Berlin and Vienna, focusing the campaign style, we offered wallpapers for desktop and smartphones for our users to download and our social media channels were pink, black and white, with a mix of graphics and photos for the whole month .