• claudia graf

Product launch campaign | Bundesliga bei BILD


Brand: BILD

Agency: Jung von Matt/365

Role: Head of Brand and Campaign Management



THE PROJECT:

One of the relevant features of BILDplus were the digital rights on the premier league in Germany and should be introduced in the third campaign phase in that year which started with the new season of the premier league.


THE TASK:

Create and launch a campaign which shows the digital product features as well as the passion for soccer of the BILD Group.


MY ROLE:

Coordinating the creative development and production process and coming up with interactive and experiential ideas to launch the campaign. Aligning all partners, agencies and internal experts on all communication activities, leading the marketing team and organizing internal launch events and public press events.


The campaign was distributed as TVC, in magazines, online, on social media, radio and with digital advertising (Bumper Ads, Youtube Masthead, Pre-rolls) and engaging installations.




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© 2019 by Claudia Graf