• claudia graf

Image campaign | BILD

Brand: BILD

Agency: Jung von Matt/365

Role: Head of Brand and Campaign Management


When launching the first paid media subscription model in Germany, the goal of BILD was to emphasize why journalism matters and is worth paying for it.


Developed a positioning campaign that shows readers and potential subscribers the importance of strong journalism and the advantages of the BILDplus subscription.


Coordinating and aligning an interdisciplinary team of creative agencies (B2B & B2C), media agencies and production partners to collectively develop and execute all communication assets and launch-activities: from TVC, daily radio spots, print magazines, social media and digital advertising (pre-rolls, Youtube Masthead, bumper ads) up to editorial actions in and on BILD, PR and OOH.

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© 2019 by Claudia Graf