• claudia graf

Image campaign | BILD

Brand: BILD

Agency: Jung von Matt/365

Role: Head of Brand and Campaign Management



THE PROJECT:

When launching the first paid media subscription model in Germany, the goal of BILD was to emphasize why journalism matters and is worth paying for it.


THE TASK:

Developed a positioning campaign that shows readers and potential subscribers the importance of strong journalism and the advantages of the BILDplus subscription.


MY ROLE:

Coordinating and aligning an interdisciplinary team of creative agencies (B2B & B2C), media agencies and production partners to collectively develop and execute all communication assets and launch-activities: from TVC, daily radio spots, print magazines, social media and digital advertising (pre-rolls, Youtube Masthead, bumper ads) up to editorial actions in and on BILD, PR and OOH.



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© 2019 by Claudia Graf