• claudia graf

Marketing campaign | BILD for FIFA World Cup 2014

Aktualisiert: Jan 23

Brand: BILD

Agency: Jung von Matt/365

Role: Head of Brand and Campaign Management



THE PROJECT: The FIFA World Cup 2014 was the first time when BILD had the digital rights to produce special highlight videos and content pieces.

THE TASK: Create and launch a marketing campaign to introduce the new content and the 24/7 reporting around the World Cup focusing on the journalists and their enthusiasm .


Coming up with an idea for an emotional campaign, organizing and leading the asset production such as photo shoot and TVC production, aligning agencies and partners and leading the media and financial planning. The campaign appeared in TV, in print magazines, online and on social media.

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© 2019 by Claudia Graf