Strategy & campaign | Glossybox
Aktualisiert: 14. Apr 2019
Role: Director of Campaign and Communication
In 2016, Glossybox had two goals: to gain new subscribers and new sales and brand partners through a new marketing strategy without losing its Social Media identity.
THE TASK: Create a brand and marketing strategy to develop Glossybox from a social media brand to a trusted beauty brand in the cosmetic industry (B2B; cosmetic brands / companies) and beauty & fashion consumers (B2C).
Developing an influencer marketing strategy at a time when just a few brands and companies thought about working with bloggers and positioning the brand as a trusted communication platform. Launching digital advertising and content marketing activities, including videos, organic postings and paid ads on Facebook and Instagram, content collaborations between Glossybox, influencers and brands as well as launching Europe's biggest beauty convention. The result was an increase of subscriptions and followers of 25 percent.