• claudia graf

Re-Positioning campaign | brand relaunch


Brand: BILD

Agency: vccp Role: Head of Brand & Campaign Management



THE PROJECT:

2015, it was time for BILD to state the attitude and mind-set of itself. After inventing many different products and platforms, BILD needed a clear attitude.


THE TASK:

Create a new brand strategy and a bold integrated brand campaign to launch the new claim by visualizing the typical attitude of BILD.


MY ROLE:

Starting from a solid strategy process, I coordinated and aligned a team of the management board and the editorial staff of BILD as well as partners and agencies to develop all launch activities and campaign assets. Apart from the strategy development, I was responsible for the media planning, the production of all campaign parts, the financial planning and project management.


Both campaigns were integrated marketing campaigns and appeared in TV, online including social media, OOH, print and radio.





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© 2019 by Claudia Graf