About me

After more than 11 years experiences in marketing and advertising, in start ups, agencies, in international corporations and as a founder of a creative collective, I work as Brand Strategist to develop successful and emotional communication. 

I started my career as a strategy consultant in a renowned marketing strategy firm, before I worked for around 8 years in various management positions in the media sector. 

At Axel Springer, Europes biggest publishing house, I gained extensive experience in various communication disciplines as well as comprehensive knowledge of corporate management. 

Subsequently I took over the management of the marketing department of the BILD Group and later of Glossybox, a Rocket Internet venture back then, as well as the management of the consultancy in the digital agency KKLD, based in Berlin and New York.


After that, I decided to become self-employed, co-founded a creative collective and supported agencies and brand as freelance consultant. Currently, I lead the strategy team at Heimat Berlin (part of the TBWA network) and concentrate on consumer insights, creative strategies and brand narratives.  

I am always open for new challenges and would love to hear from you. 

xx, claudia


What I do

Marketing Director Role

I am highly experienced in leading marketing teams and coordinate the process to launch marketing campaigns or website/app (re)launches. 

I create presentations, handle partners, build stakeholder relationships, coordinate the production process and control the budget.   

  • brand strategy

  • concept development 

  • channel strategy

  • briefings 

  • controlling / budgeting 

  • project management

  • team development

Strategy Director Role

Building new communication or brand strategies are things I am passionate about since I started my career as a strategy consultant.


I rethink existing processes, am always on the hunt for consumer insights, define storytelling strategies across all channels, conceptualize, organize and moderate workshops, coordinate collaborations between brands, people and companies. 


  • brand strategy

  • communication strategy

  • social media strategy 

  • consumer insights

  • trend research

  • disruption strategy

You can find some selected projects I have successfully implemented in the last few years ​here
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hello@claudigraf.com  |  +49 174 654 7499

© 2019 by Claudia Graf